How to Select the Right Career Coach

Colin Lloyd, Regional Director for Personal Career Management
in Leeds, looks at the key considerations for professionals thinking about
engaging with a career coach.

Ideally you want to look at a cross section of the market and
find the best match for your needs. There is a lot of choice, and as your
career is one of the biggest assets you have then you want to make sure you are
working with a career coach you can trust and build a good working relationship
with. Your choice will be a personal one, and the following points will help
you to make an informed decision.


Be honest with yourself; are you ready? Is this the right
time for you to commit to a career coaching programme? There will be an
investment needed from you emotionally, financially and time wise for you to
get the best from working with your chosen career coach. Working through a programme
will typically mean being available to meet with your coach on a regular basis
for a number of weeks as well as additional time for the work you will do
between your coaching sessions.


First port of call would be a Google search for career coaches
in your area. Bear in mind that you are entering into what is an unregulated
market – in short, anyone can call themselves a career coach or career manager
or any variation of these job titles. The good news is that there is a Code of
Practice from the Chartered Institute of Personnel and Development which is a voluntary code so look for individuals and organisations that subscribe
and support the Code.

Once you have a short list together (say 3 – 5) deepen your research, look at
the website and see how much information is on there. How much transparency is
there over what type of services they offer, can you easily find details of
what they offer, any indication of what it is likely to cost and what you can
expect in return. Are there details of testimonials? Can you see the details of
the coaches that you will work with?

Word of mouth or a personal recommendation can be really
helpful but remember that the chances of your circumstances and the outcomes
you are looking for being exactly the same as the person giving the
recommendation is unlikely.


Look for a defined process. You should expect initial contact with the company and some questions
about your current situation. It may be that a further call will be
scheduled to take some more information prior to a meeting. This process is an
important step, as it allows you to judge the professionalism of the
organisation and ask any initial questions you have. If you are happy to proceed
then there should be an introductory consultation to get into the detail of
your current career situation and scope out your needs and how the organisation
will achieve your goals. This consultation should ideally be face to face
although it may be more convenient for you for it to be done remotely via Skype

Personal Career Management are the UK’s leading career coaching and outplacement company and are the official career management partners of the Telegraph, Guardian, Trinity Mirror group and Monster. They also have the UK’s best selling CV book ‘You’re Hired! How to write a brilliant CV’.

For a free introductory meeting to discuss our services please call Personal Career Management on 01753 888995 or fill in our online contact form and a member of our team will be in touch.