How to Succeed at Every Interview You Go To!

Jane Garrard, Regional Director for Personal Career Management in Ipswich gives her top tips on successful interview preparation and how…

Article by:Jane Garrard


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Jane Garrard, Regional Director for Personal Career Management in Ipswich gives her top tips on successful interview preparation and how to perform well at interview.

Do your research!

This is one of most effective ways to improve your success rate at interview, so ensure in your interview preparation that you have studied the following;

Company information – demonstrating your knowledge of the organisation is key, do look at company reports and the website but also check out their key products and services, their competitors and find out what challenges lie ahead for them in the future. If possible talk to people who work there and see what they can tell you.

The job itself – imagine you are the recruiter, putting yourself in their shoes and build an in depth understanding of what they are looking for. Ensure you know this inside out before the interview and that you’ll be able to anticipate the questions they’ll ask. Try to talk to the recruiter or the HR team beforehand.

The interviewers – check them out on LinkedIn and then consider the different perspectives they may have when answering their questions. Think about their job role within the company to how you might respond, e.g, are they coming from a technical or HR perspective?

The selection process – what is the structure of the interview? Will it be informal or more formal with competency based questions? Ring and check this out with them beforehand.

And remember …what to take with you – your CV, the job spec, the questions you want to ask them, possibly your passport or another form of your ID.

What are your key messages?

Interview Preparation

You want the job – be very clear about the fact that you do want to work for them. Prepare your answer to “why do you want the job?”.

First impressions – dress to impress, mirror the company dress code and take care with your personal grooming, smile, make eye contact and ensure a good firm handshake when you first meet.

Vocal communication – ensure you sound energetic, positive and excited about the role!

Visual communication – maximise your impact with this! Ensure positive body language, and be upright and attentive at all times.

Build your evidence

Prove yourself – the interviewer will be looking for as much evidence from you as possible that you can do the job. Map out for yourself the key requirements of the role – skills, experience, personal qualities, knowledge, qualifications – then find specific examples from your career history which demonstrate that you have what they’re looking for. If you feel there are any gaps in your background then consider if there is any way you can bridge these – via some online research, talking to other specialists in the field and so on…

Added value – you need to show the employer how you’ve added value in the past. What problems have you solved, what opportunities have you identified, have you taken any steps to help reduce costs or improve profit? Or have you improved quality, efficiency or developed relationships with customers? Employers are looking for star players, not a run of the mill candidate.

Practice, practice, practice!

The single most important thing you can do in your interview preparation, to significantly improve your success rate, is to rehearse the answers to the questions you know you’ll be asked:

  • What are your strengths?
  • What are your weaknesses?
  • What’s your greatest achievement?
  • Why do you want to work for us?
  • Why do you want to leave your current role?
  • What are your career plans?

Find a trusted friend to practice your answers with and ask them for feedback – it will make a huge difference, good luck!

Contact Us

If you think you might need the support of a professional career coach to help you to prepare for your interview, there are professional career coaching companies that can help.

Personal Career Management provides practical interview training which can be delivered by one of our professional career coaches as part of our career coaching and outplacement programmes.

For more information please call Personal Career Management on 01753 888995 or fill in our online contact form.

Interview Preparation – Further Reading

You may also like to read these career tips:

Benefits of working with a career coach

Ten tips for writing an interview winning CV


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Article by:

Jane Garrard

Article by:

Jane Garrard

Jane Garrard is Regional Director of Personal Career Management, East Anglia & West Midlands. She is a fully qualified Career Coach and trained in occupational testing.

View Articles by Jane Garrard

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